Our story · Coimbatore
The jewellery you love most shouldn't sit in a box waiting for a special occasion.
CHICX began in Coimbatore in November 2025, founded by Jayanth with a simple idea: the jewellery you love most shouldn't sit in a box waiting for a special occasion.
It started with conversations. Women told us again and again that they loved the warmth of gold, but as prices climbed, everyday pieces became harder to justify. The jewellery they loved was quietly becoming the jewellery they saved for someday.
So we made pieces for every day instead. Stainless steel with thick 18K gold plating, designed to be light, comfortable and worn from morning to night. Gold-plated, not solid gold — and we'll always say so plainly.
A strong base
Stainless steel that's light, doesn't tarnish easily and is gentle for everyday wear.
Thick 18K plating
A warm gold finish, made to be worn from morning to night.
Try it at home
In Coimbatore, we bring the pieces to you. Keep only what you love.
Said plainly
Gold-plated, not solid gold. We'll always tell you exactly what you're buying.
Why Home Trial
Buying jewellery from a photo is hard. In Coimbatore, we bring the pieces to you, so you can try them with your own clothes and keep only what you love.